Bayer Crop Science – Delaro Complete

The business challenge was to launch a new fungicide for precision growers that takes the guesswork out of disease control. The creative challenge was to create a world around the brand that would set it apart from other high-performing inputs. The result was this stunning CGI depiction of advanced farming and the complete effectiveness of Delaro Complete.

Credits

My Role: Hands-on strategic guide and creative director

Copy: Ryann Flynn

Art: Paul MacNerland

Producer: Cheryl Lindquist

Agency: Rhea+Kaiser