Assignment

The request was for an informational content video about the weed seed bank, an industry term for the invasion of weed seeds that accrue in farmers’ fields each season.

Objectives

• Raise awareness of the weed seed bank and how it negatively affects future growing seasons
• Generate interest in using integrated weed management practices, such as applying Bayer herbicides with multiple sites of action, to reduce the weed seed bank

Creative Solution

We surpassed client expectations with an engaging, creative solution — an animated short built on the premise that the weed seed bank is not a bank that looks out for your best interest.

Credits

My Role: Hands-on strategic guide and creative director

Copy: Ryann Flynn

Art: Paul MacNerland

Producer: Mary Hull

Agency: Rhea+Kaiser