The request was for an informational content video about the weed seed bank, an industry term for the invasion of weed seeds that accrue in farmers’ fields each season.
We surpassed client expectations with an engaging, creative solution — an animated short built on the premise that the weed seed bank is not a bank that looks out for your best interest.
My Role: Hands-on strategic guide and creative director
Copy: Ryann Flynn
Art: Paul MacNerland
Producer: Mary Hull
February 19, 2020