True Value

This national campaign was created to increase awareness of the True Value EasyCare premium paint brand. It was based on the insight that homeowners see paint as a reflection of their image and creativity. My AD partner and I worked closely with a NY animation house to build each CGI room from thumbnail to final rendering. The result, a compelling execution of the idea that It’s Not Just Paint, It’s Your Personality.


Brand, Retail, Video/TV


February 13, 2020