Prosaro Fungicide


How does a powerhouse fungicide brand maintain market share amidst a swell of new competitors?


Creative Solution

Tap into a grower’s desire to truly conquer the diseases that threaten his or her livelihood. Through a bit of production magic and a lot of hard-hitting product claims, this campaign brought the brand story to life through a competition-pounding idea: when it comes to increasing grain quality and yield, Prosaro rules.



My Role: Hands-on strategic guide and creative director

Copy: Steve Knapp

Art: Jack Vos

Producer: Mary Holecek

Agency: Rhea + Kaiser


Brand, Multichannel, Video/TV


February 19, 2020