Challenge

How does a powerhouse fungicide brand from Bayer maintain market share amidst a swell of new competitors?

Creative Solution

Tap into a grower’s desire to truly conquer the diseases that threaten his or her livelihood. Through a bit of production magic and a lot of hard-hitting product claims, this campaign brought the brand story to life through a competition-pounding idea: when it comes to increasing grain quality and yield, Prosaro reigns supreme and so do you. Campaign included broadcast, pre-roll, display and content support.

Credits

My Role: Strategic guide and creative director

Copy: Steve Knapp

Art: Jack Vos

Producer: Mary Holecek

Agency: Rhea + Kaiser