How to you tell a remarkable 125-year brand story to modern engineers in the fields of biomedicine and alternative energy?
First, align the brand promise with the truths of engineers.Â Using a relatively new platform to identify and deploy an online questionnaire, some keen customer insights emerged. What followed was, Precisely Where You Should Be, a multi-channel campaign celebrating the ingenuity, creativity and passion of precision engineers while leveraging the brand’s commitment to changing the world through innovative precision instruments.
97% growth in website traffic
5000 qualified leads
5X higher CTR than compared to channel benchmarks
My Role: Hands-on strategic guide, creative director, copywriter
Copy: Jada Cash
Art: Brandon Pope
February 19, 2020