Challenge

How to you tell a remarkable 125-year brand story to modern engineers in the fields of biomedicine and alternative energy?

Creative Solution

First, align the brand promise with the truths of engineers.  Using a relatively new platform to identify and deploy an online questionnaire, some keen customer insights emerged. What followed was, Precisely Where You Should Be, a multi-channel campaign celebrating the ingenuity, creativity and passion of precision engineers while leveraging the brand’s commitment to changing the world through innovative precision instruments.

Results

97% growth in website traffic

5000 qualified leads

5X higher CTR than compared to channel benchmarks

Credits

My Role: Hands-on strategic guide, creative director, copywriter

Copy: Jada Cash

Art: Brandon Pope

Agency: LoSasso