How do you launch a new pet treat that contains important supplements for their digestive, joint and immune system health?
Play to millennial pet parents who want to give their fur babies the best life possible. With the help of waggishly augmented pet imagery on social media, show how Once Daily supplements boost energy and overall health to make every day a best day for pets.
My Role: Hands-on strategic guide, creative director, copywriter
Copy: Mary Williams Barber
Art: Marc Schwartzberg
Agency: Rhea + Kaiser
February 19, 2020