Creativity and the rubber band theory for marketers
November 15, 2019
Ideas are like rubber bands. They are meant to be played with, pulled and stretched....
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Seven memes about writing that capture our primal fears
May 11, 2020
It’s a universal truth of corporate life: nobody likes to write stuff. Proposals, presentations, memos—oh...
Getting great work in a good-enough world
March 6, 2020
How to manage, and honor, creative perfectionism “Squirrelly.” That’s how a producer pal of mine...
Are your briefs filled with crap?
February 15, 2020
Few things in advertising are as certain as this: You give a writer and an art...
Marketing mediocrity 3.0
February 15, 2020
Okay, so I admit, though I'm fully on board with the era of digital creation,...
Who is the star of your B2B campaign: you or your customer?
January 16, 2020
If your brand voice sounds like a sales pitch instead of a candid conversation, you are...
Show them the way then get out of the way
January 15, 2020
Advice for newbie creative managers I’ve learned a lot about leadership during my tour as an agency...
What an adoption agency taught me about marketing
February 12, 2014
It was recently my privilege and pleasure to consult with Adoption Center of Illinois. I...