Creativity and the rubber band theory for marketers
November 15, 2019
Ideas are like rubber bands. They are meant to be played with, pulled and stretched....
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Seven memes about writing that capture our primal fears
May 11, 2020
It’s a universal truth of corporate life: nobody likes to write stuff. Proposals, presentations, memos—oh...
Getting great work in a good-enough world
March 6, 2020
How to manage, and honor, creative perfectionism “Squirrelly.” That’s how a producer pal of mine...
Are your briefs filled with crap?
February 15, 2020
Few things in advertising are as certain as this: You give a writer and an...
Marketing mediocrity 3.0
February 15, 2020
Okay, so I have a confession to make. I'm a content marketing evangelist who is...
Doodle all the day
February 15, 2020
I judge meetings by doodle volume. The doodier the meeting the doodlier my pad. I’ve...
Who is the star of your B2B campaign: you or your customer?
January 16, 2020
If your brand voice sounds like a sales pitch instead of a candid conversation, you...
Show them the way then get out of the way
January 15, 2020
Advice for newbie creative managers I’ve learned a lot about leadership during my tour as an...
What an adoption agency taught me about marketing
February 12, 2014
A few years ago, it was my privilege and pleasure to spend several months consulting...