Mills OOH
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Mills Breast Cancer Institute

Who says you can’t use humor to raise awareness for breast cancer screening? This digital and outdoor campaign not only turned a few heads, it brought a record number of mammogram appointments to the clinic. Banner ads got the point across and click-throughs sent women to the Mills Facebook page. There, they could book an appointment and send a Mammo-Gram to a friend, encouraging her to get screened too.


Health Care, Humor, OOH, Social, Women


February 12, 2020