These transit posters were part of a very successful, cross platform recruitment campaign for DePaul’s Master’s Entry to Nursing Practice program. It was an interesting challenge for us creatively. Without any research to provide audience insights, we read nursing blogs and interviewed graduates in order to more fully understand the rational, and emotional, triggers for those seeking a master’s in nursing. It turned out that the school’s hands-on approach to learning was important to nursing candidates. It played to their desire for patient interaction, an important driver in their decision to become a nurse. Additional media included display and email.
Health Care, Multichannel, OOH
February 12, 2020