Seven memes about writing that capture our primal fears
May 11, 2020
It’s a universal truth of corporate life: nobody likes to write stuff. Proposals, presentations, memos—oh...
Marketing
Getting great work in a good-enough world
March 6, 2020
How to manage, and honor, creative perfectionism “Squirrelly.” That’s how a producer pal of mine...
Are your briefs filled with crap?
February 15, 2020
Few things in advertising are as certain as this: You give a writer and an...
Marketing mediocrity 3.0
February 15, 2020
Okay, so I have a confession to make. I'm a content marketing evangelist who is...
Doodle all the day
February 15, 2020
I judge meetings by doodle volume. The doodier the meeting the doodlier my pad. I’ve...
Who is the star of your B2B campaign: you or your customer?
January 16, 2020
If your brand voice sounds like a sales pitch instead of a candid conversation, you...
Show them the way then get out of the way
January 15, 2020
Advice for newbie creative managers I’ve learned a lot about leadership during my tour as an...
Creativity and the rubber band theory for marketers
November 15, 2019
Ideas are like rubber bands. They are meant to be played with, pulled and stretched....
What an adoption agency taught me about marketing
February 12, 2014
A few years ago, it was my privilege and pleasure to spend several months consulting...