Who says you can’t use humor to raise awareness for breast cancer screening? This digital and outdoor campaign not only turned a few heads, it brought a record number of mammogram appointments to the clinic. Banner ads got the point across and click-throughs sent women to the Mills Facebook page. There, they could book an appointment and send a Mammo-gram to a friend, encouraging her to get screened too.IfYou'reDue_Banner_1IfYou'reDue_Banner_2IfYou'reDue_Banner_3Facebook_4Facebook_6Facebook_7Facebook_8